![]() A professional communication context may involve business suits (environmental cues) that directly or indirectly influence expectations of language and behaviour among the participants. “The context of the communication interaction involves the setting, scene, and expectations of the individuals involved” (McLean, 2005). Surroundings, people, animals, technology, can all influence your communication. “The environment is the atmosphere, physical and psychological, where you send and receive messages” (McLean, 2005). Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received (Leavitt & Mueller, 1951). Feedback is composed of messages the receiver sends back to the source. When you respond to the source, intentionally or unintentionally, you are giving feedback. “The receiver receives the message from the source, analyzing and interpreting the message in ways both intended and unintended by the source” (McLean, 2005). Written channels include letters, memorandums, purchase orders, invoices, newspaper and magazine articles, blogs, email, text messages, tweets, and so forth. Spoken channels include face-to-face conversations, speeches, phone conversations and voicemail messages, radio, public address systems, and Skype. “The channel is the way in which a message or messages travel between source and receiver.” (McLean, 2005). The message brings together words to convey meaning, but is also about how it’s conveyed - through nonverbal cues, organization, grammar, style, and other elements. “The message is the stimulus or meaning produced by the source for the receiver or audience” (McLean, 2005). By watching for the audience’s reaction, the source perceives how well they received the message and responds with clarification or supporting information. The source encodes the message by choosing just the right order or the best words to convey the intended meaning, and presents or sends the information to the audience (receiver). The source imagines, creates, and sends the message. The communication process can be broken down into a series of eight essential components, each of which serves an integral function in the overall process: Retrieved on Decemfrom: 1: Professional Business Communication 4 Eight Essential Components of Communication For example, a slogan, a logo or a characteristic typeface. It is about the strategy of those assets that help to promote the brand of the product, company or advertising institution. Or 'branding' as it is usually used in advertising. The message does not refer to the text that may appear on the poster (slogan, information, dates and times, etc.), but to what it is intended to convey indirectly with all the elements that have been reflected on the poster.įor this to work, it must be consistent, thus enabling the client to capture the essence of what the advertiser intends to make understood. ![]() An example of visual conventions is the use of white doves to symbolize peace. Icons, pictograms and even some type of specific typography are commonly used. Visual conventions ensure immediate understanding of the messages on the billboard. The illustration or the use of images within the advertising poster is one of the fundamental factors to achieve the understanding of the informative content by the viewer. Main elements of the poster 1- The illustration Posters have been widely used to promote businesses, shows of all kinds, fairs, bullfights, cinematographic films and electoral campaigns.įor each advertising category there are some elements arranged in the presentation of the poster, which allow the information contained in them to reach the viewer efficiently. The poster is an informative medium made on paper, with digital media or on any other type of support, in which advertising information is transmitted with images, text and colors. The poster elements advertising are illustration, title and typography, color, visual order, space, information and visual conventions. Video: ELEMENTS OF A SHORT STORY | Literature | ELC Content ![]()
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